【Case Study】| E-Commerce x CIeNET

Online shopping has become a global trend in the past three years and the U.S. and China are the top two e-commerce markets in the world. In the U.S., e-commerce as the share of total U.S. retail sales increased from 10% in 2019 to almost 15% in 2022, and the U.S. e-commerce sales share is expected to continue to grow to almost 25% of total retail by 2025 (equal to over 930 billion USD in e-commerce sales).

In China, e-commerce already makes up 30% of total retail sales, mostly driven by high mobile-internet use (the number of online shoppers in China rose from 460 million to over 840 million in 2021). China’s e-commerce market is the largest in the world with a total sales volume of over 2 trillion USD per year.

Therefore, retailers in both the U.S. and China will be wise to continue to invest in their e-commerce experiences to maximize sales.

In the U.S., e-commerce leaders like Amazon and Ebay have already set high expectations for shoppers. In China, Tmall, a spinoff from Taobao, represents over 60% of transaction share.

It’s important for online retailers to ensure their homepage makes a positive first impression. A customized and reliable experience is critical to e-commerce success.

CIeNET can help companies improve their e-commerce experience by providing personalized promised delivery estimations based on the shop’s product inventory, the shopper’s location, and optimized carrier selection. The precise delivery information provided by CIeNET helps eliminate shopping anxiety for shoppers and boosts sales conversion for the customer.

CIeNET has helped an e-commerce customer develop and integrate pre-purchase delivery estimation on product pages and in checkout workflows. This provided shoppers with a promised delivery timeline and improved the shopping experience. CIeNET’s promised delivery solution also reduced the number of returns caused by late deliveries and increased the rate of total dispatched orders, helping the customer increase profits and reduce costs.