【Case Study】| Road Testing x CIeNET

In 2020, the China car market was the main sales region for luxury global car manufacturers. Some European manufacturers saw their sales in China achieve double-digit growth from 2019. Increasing demand in China drove profits to levels better than expected. This is a trend that is likely here to stay in order to match Chinese demand for both high-end and eco-friendly cars.

Road testing is a key step in the supply chain to bring cars to market in China successfully. Chinese consumers demand style, performance, and reliability from all aspects of new cars, especially from luxury car manufacturers. Therefore, global carmakers need an efficient and thorough testing partner to help launch their vehicles on Chinese roads and succeed with Chinese consumers.

CIeNET Technologies is a leading provider of road testing for all manufacturers, especially for American and European luxury carmakers. In 2020, CIeNET was the road testing solutions provider for a top luxury European car manufacturer, and CIeNET successfully tested the map & navigation systems of different models of vehicles that had sales of over 290,000 vehicles in the China market and are driving on the roads today.

Until now, CIeNET thoroughly tested over 5 models of vehicles in 15 cities in China and 20 rounds of testing were done in total. Key features under test were Map UI and Translation, Point-of-Interest Search, Destination Input, Online Routing and Alternative Routes, Vehicle Positioning and Ramp Detection, Junction Views and Voice Guiding, Online and Offline Maps, EV Connected Features, Navigation Settings, and Online and offline navigation functions.

For more information, please visit: https://www.cienet.com/automotive